A dedicated IP address suggests that you shall have a distinctive numeric identifier on the Internet and that it won't be shared with other's websites or applications as it happens with a shared web hosting account. There are various uses for a dedicated IP - for example, when an SSL certificate is required if you have a web-based store and you would like to accept online payments or in case you have a login form and you want the information which users submit to be encrypted. A dedicated IP address can also be used for other apps, like a VoIP server, for instance. Additionally, it'll offer more credibility and security to your Internet sites, as a network flood to a shared IP shall not have any impact on your dedicated IP. In case you host your websites with us and you have your own web server, you will be able to get one or a number of dedicated IP addresses with simply a couple of mouse clicks and to use them in case you cannot use the IP included with the web server.